In 1966, when the Jacksonville Bookstore “Uptown on the Square” first opened its doors, books were sold from the heart of Jacksonville to the students of our beloved town. Much has changed in the span of 50 years, including our new location on Mountain Street, but not the mission behind our story. Locally owned and operated, we strive to provide our customers with an expanse of JSU and gameday merchandise, as well as the highest quality of service. As we head into the future, changing with the times, we are and will be here to serve YOU! Stop by to catch up, keep up, and get to know us now as the Jacksonville Bookstore “on Mountain”.